A business name that makes you smile

by Eve
(Overton, NV)

I live in a small town and made the switch from commuting daily to opening a small business on Main Street.

I wanted a name that was catchy, people would remember and understand what services my business was offering. I ended up with a name everyone knows, and it gets lots of laughs.

When the decision was made to change careers the business I decided upon was themed photography, similar to the Old West Saloon photos many people have taken while on vacation.

Our business has several more themes to choose from such as The Roaring Twenties, Pirates, Princess with Castle Backdrop, Holiday Themes. Since costuming is available the name chosen is "Cheesy Photos".

People love it, mention it in the store and restaurant to us, but still do not understand what we do.

While my husband and I like the humor in the name, we are beginning to think there may be better choices out there. A name should more clearly reflect what you services and/or products you offer. The name should also be flattering of your services/products.

Having the best name at the beginning helps build your reputation. Changing names of the business can be made, making sure that clients you have developed a relationship with are notified of the change and it is handled in a professional manner showing your growth and continual commitment to quality.