A Few Craft Display Tips

by Ruby

The most attractive way to set up a display is to use a lot of colors. It is very easy to decorate a stand or display using scarves or other colored material. This seems personal and makes the place stand out.

Color is effective in attracting customers but make sure that it is consistent with the theme of your booth and the items that you are selling.

The location and lighting of your booth is also of great importance. If it is a day fair, make sure that the place is in the sun and well lit so that your merchandise is displayed well. Also, if it is a summer day, try to have some kind of stand fan to keep yourself and customers from sweating.

If it is a night market or fair, lighting is key. Make sure you know whatever kind of lighting, yellow or fluorescent, flatter your wares best. Beware that certain colors look different in natural light versus artificial light. Also the placement of lights is important so that no part of your booth is in shadows.

Make sure your display is proportional to the size of your booth. It may seem like a good idea to put as many things out as possible, but it is essential to avoid clutter so that customers can easily make out the different pieces and not be overwhelmed. Variety and choice is good, but sometimes too many things can be just too much.