Aim High!

by katherine
(baton rouge)

You need to remember when designing a craft show booth that you have a three dimensional space to fill, and that the table you'll be assigned is often at hip height or below. The easiest way to say it is to aim high, or build up from your table.

Displays that are easy to see and visually pleasing are the name of the game. Take some notes from the grocery store, items that are placed at eye level are a better sell than items placed outside the normal line of sight.

You may also want to consider some novel display techniques... I've always liked teacups for earrings, and small pillows to display other jewelry. There are a multitude of possibilities, including hanging things from a frame above your table.

I've also picked up displays from stores that are going out of business, or that have damaged displays they're disposing of. Damaged displays are easy to paint or recover to get exactly what you're looking for.

You also need to make sure that your table is visually interesting. If you're selling small items (like jewelry) you need to have stunning displays to offset the small things. If you've got larger items, the more your customers see of them, the better!