Catch Their Attention
by T. DeHav
(Seattle)
I have attended and worked many trade shows in my life, from boring financial products to art shows, and have noticed over the years that customers seem to only be able to take in so much before their eyes glaze over and they walk faster, barely glimpsing displays as they pass. What I've learned is that it's critical to "catch" them - "grab" their attention. No matter how interesting your product, if they've been at the show for a while they may not see your display as they pass, unless you reach out and grab their attention.
The basics of grabbing focus and attention are: light, movement and/or sound. If your product does not offer these elements you must incorporate them into your display to maximize customer interest. Movement is the best attention grabber. One of the best booths I've seen was a crafts booth with a tiny train that ran around installed tracks at the top of the booth with the name of the company on it ... tooting occasionally and displaying lights on the cars. The crafts at the booth had nothing to do with trains, but the crowd couldn't help but stop and watch, which gave the sales people at the booth a chance to chat with potential customers. Once you have their attention, they will see your product.
Didn't find what you were looking for? Use this search feature to find it.
Add to Your RSS Feed
 |
