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Get noticed at craft shows!

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May 25, 2009
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Kids and Craft Booths
by: Lisa McGrimmon

You are so right about sparkly items drawing the attention of children. As a mom, I'd say it's also important to keep this in mind if you don't want kids drawn to your fragile items.

I attended a Christmas craft show (as a customer) a few years ago. I was checking the show out to see if I might want to apply to it for the next year. I was also doing some shopping, and I had brought my son, who was three at the time, with me.

There was a couple at the show selling beautiful stained glass sun catchers, and I wanted to buy one as a gift for my grandmother. Since it was a Christmas show, the couple had decorated their craft booth with silver tinsel that was stuck all around the edges of their table. Unfortunately, the sparkly tinsel was at the exact eye level of my three year old, who thought it was something to play with. I was careful to keep him away from it (he's pretty well-behaved, but he's also a normal, curious kid), but it was difficult to browse their items and keep him away from the tinsel that had caught his eye. The couple were clearly not impressed that my son wanted to play with their tinsel decor.

I could sympathize with the couple; but I learned that if you don't want kids poking around your fragile items, don't display your items in a way that draws kids in. If this is a concern for you, take a look at your booth from a kid's eye view (about 3 feet from the ground) and see if there's anything that might draw a kid in to areas of your booth where you might not want kids. If your target customers typically shop with kids in tow, consider creating a small corner of your booth that is kid friendly so they'll be safely occupied while mom shops.

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