Initials, Puns and Avoidances

by Tim

Depending on your business ownership style I have used initials of the owners to create words that may relate to the business. Often too you can create new cool and catchy sounding words using the initials which can then set your business name apart from your competition while also having a classy personal touch. Try to avoid making a name without vowels; however, as it just seems tacky and confuses people.

A pun on words as it relates to your business can also be cute and effective. While these types of business names may sound silly or downright corny, believe it or not it can be a great marketing ploy as potential customers do take notice and will remember your name in the future because of the pun.

After you've narrowed down your name choices, you'll want to check them against a list of other business names registered in your state to be sure you're not reusing another business's name. Also, if you're not too hip on the current slang, it's not the worst idea to have a teenager look over your name choices to be sure you don't potentially make a huge social faux pas.

In closing, the most important thing is that your name accurately portrays who you are and what you do. As an entrepreneur, you no doubt will not have access to the same resources as the big guys, but there's no reason that with your own creativity you can't come up with your own business name that will stand out from the crowd.