Jewelry Displays Benefit from Bold Color and Height

by Laura
(Boston, MA)

I used to work for a department store chain as a Jewelry department Sales Manager, and I found that bold colors and height attracted customers to jewelry displays more than anything else.

Some of my friends sell handmade items at craft shows (mostly jewelry), and I have always thought that they would get more traffic to their tables if they added some height to their displays.

Some tricks we used at the store where I worked were to take wood blocks or cardboard boxes and cover them with fabric to raise the height of our counter top display fixtures.

Necklaces can be hard to display as they tend to slide down displays and get easily tangled when hanging. We found at the store that using small sewing pins to hold special focus pieces in collections on a slanted display of fabric covered wood allowed the customer to see the boldest eye catching pieces first.

It's my experience that even if the merchandise does not have bold color, the displays should be bold to attract the potential customers' attention.

Black and beige clothing can be lovely backdrops for most jewelry items when they are worn but I have never seen a customer race over to a beige display case the way they do to a hot pink or orange one.

I would suggest that anyone trying to sell their small wares at craft shows really build up their displays with bold colored fabric covering plain wood or cardboard and using sewing pins to keep their featured piece in place.