Make Your Craft Show Display Interesting!
by Amy B
(Brandon, SD)
One of the things I hate when I go to craft shows or vendor booths is a crowded table with everything on one level. It's difficult to see the merchandise, and if a customer wants to pick up an item to look at it more closely they often end up knocking over other items.
My solution is to take old college textbooks (I have a science degree, and our textbooks tend to be LARGE!) and place them on the rear and sides of the table at different heights. The same effect can be accomplished with sturdy boxes or plastic containers. I make sure my display cloth is large enough that I can tuck it around the books and still reach the floor on the front and sides of the booth (I store sacks, extra merchandise, etc. under the table). I generally display the more expensive items on the higher levels so they draw attention first.
If you are selling an item that allows for sampling, place your samples near the item you are selling. Giving a potential customer the opportunity to try a perfume or lotion, or taste a dip or piece of bread, increases the likelihood that you will make a sale.
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