Put Your Best Items at Eye Level
I personally am a soap saleswoman, and I've learned a lot over my decades of trade show experience. But outright I can tell you that the most important thing is placing the best deals/showiest items at eye level. Passers by won't take the time to look at the ground, and they expect the best things to be presented to them. Think as if you were the customer, the better thing you have to be drawn in, the more likely they'll poke around further, looking down and around at all of your wonderful products.
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