Retail Craft Marchandising

by Anne
(Myrtle beach, SC, USA)

Creating displays of merchandise can be a tricky thing. You want to appeal to as many potential customers as you can at the same time.

There are several things I do on a regular basis in my store that have gotten excellent response from customers of all walks of life.

First of all, you want to use color. Bright colors that draw the eye are best. Blues, greens, yellows, arranged together so that it catches the customer's eye quickly. Use complementing colors to accent your display as well.

Also, you want to use dimension. If your display is bright, it will draw the eye. However, it has to be interesting as well, and varying the height of items, using levels, makes it interesting to look at. This makes it so that once the color draws the eye, the eye is held by the 'texture' of the display.

And finally, themes always work well. Whether it be a spring flowers theme, or a sports team accessory and color display, a theme can fulfill all parts of a successful display, from color to texture to market targeting.

You can use these ideas with any merchandise, be it food, clothing, accessories, or crafts. You just have to remember to make it as attractive and coordinated as possible. When the care shows in your displays, the customers infers the care you put into your product.