Trade Show Booth Tips
I think the most effective way to get a customer's attention is by something that "pops" out to the customer. I recently attended a bridal fair where all the booths all looked the same. It is very hard to decide what you want to look at, when it seems like everything just blends together.
The best advice that I can give is to use colors that pop - bright pinks, greens, and yellows. Colors like this get a person's attention very easily.
Also, have samples of your work for the consumer to touch and feel. Don't be afraid to let them pick it up. Remember, that when you're selling something, especially to someone who has never heard of you, it is important to make sure they are aware of the quality that you are selling and not just WHAT you are selling.
Another very good idea that I like, and recently saw, is to include a video at your booth. Example: In a section of "wedding singers and djs", one wedding band stood out and still stands out very clearly in my mind. Why? This group had a dvd playing on repeat of what they do. It's hard to ignore that. Though it might be annoying to you to hear all day long, it's another one of those things that gets attention that you can't resist!
Didn't find what you were looking for? Use this search feature to find it.
Add to Your RSS Feed
 |
