Craft Show Display
Plan Your Craft Show Booth

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A good craft show display will draw customers into your craft show booth and then fade into the background to let your crafts take center stage.

Make a Big First Impression with Your
Craft Show Display
If you make crafts that are small and difficult to see from a distance, hanging posters with large, attractive photos of your work at or slightly above eye level can draw customers in from a distance.

Using a striking color in your booth can have the same effect as long as it suits the style of your products and the expectations of your target market (see below). Be sure that the color fades into the background and does not overwhelm as customers come in closer to your booth to see your work.

Make a High Quality Impression
Many creative types, myself included, tend to want to extend our crafty skills to our craft show display construction. That's a great way to save money on constructing your booth but only if you can do a truly professional looking job.

If, for example, upholstery is not your thing, and you try to make an upholstered tray to use for displaying your crafts, it's not going to help your sales at all if the corners look wrinkled and uneven. Unprofessional looking displays make a big, negative impact on the way customers will view your work. They won't necessarily think it through consciously, but they will see your work as being less valuable and special than it really is and move on to the next booth.

Plan Ahead
If your craft show display is new, or you've substantially changed the booth since your last show, set everything up at least one week before your next show. That will give you enough time to fix any problems with the display.

Consider Your Space
A 10x10 space is typical for many craft shows, and a canopy can be a great tool for delineating your space and providing shelter. However, your booth size can vary. The more modular your craft show display is, the better. For example, a few smaller tables give you more flexible display options than a couple of large tables.

Think about traffic patterns. Be sure to leave enough space to allow customers to walk around freely. Will the back of your booth be exposed to customers? If the back of you booth will be open, consider the view from the back too and find a way to hide all of your extra supplies from view.

Enhance Your Work
A good craft show display fits with the image of your product and the expectations of your target market. A vibrant color in your display may do a great job to draw in a younger crowd. That's great if that's who your craft appeals to. It's not so great if your crafts have a more sophisticated appeal.

Color can also impact the way your crafts appeal to customers when they are up close. You may be tempted to buy a colored canopy because it is on sale, but keep in mind, that color is going to reflect into your craft show booth and impact the way your crafts appear to customers.

If customers are constantly commenting on your great display, you may want to rethink your display. It's great for customers to notice your display at a distance, but by the time they have reached your booth, you want them to notice your crafts and forget about your display.

Ensure Easy Set Up
A set up that is easy to load and unload will make your job much easier. The more streamlined you can make your craft show display setup, the better. Keep in mind that everything you bring to the craft show must fit in the vehicle that you will be driving to the show.

Consider multi-functional items. For example, for my own craft show booth display, I had several boxes custom made. They are just the right height to function as risers on my tables, but when I flip them over they are also exactly the right size to store the trays that I use to display and store my jewelry.

Assess Your Craft Show Booth
You can't effectively assess your booth if you are standing in the middle of your display. Take a walk and approach your booth from different directions. Does it look professional? Does it draw you in from all angles?

You might also try taking a photo of your booth, and instead of viewing the booth itself, take a look at the photo. Sometimes a photograph can give you a different perspective on your booth and help you to see aspects of your craft show booth that your could improve.

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Get more craft show display tips:

Trade Show Booth Displays - Display Booth Inspiration
Two great sources of inspiration for creating your trade show booth display.

When to Buy Craft Tents
Do you need a craft tent? When you start applying to outdoor art and craft shows, inevitably, you'll ask yourself whether it's worth investing in a good craft show tent.

Display Tents
Not all display tents are created equal. If you're planning to buy a display canopy for your craft show booth, here are a few considerations to keep in mind.

EZ Up Tent Review
The EZ Up tent is one of the most popular canopy tents used at craft shows. Here are some things to consider when you're buying an EZ Up tent.

Caravan Canopy Review
The Caravan Canopy can be a great addition to your craft booth, particularly if you are planning to attend several outdoor shows. Here are a few things to consider if you're thinking about buying a Caravan Canopy.

Display Booth Photos
These display booth photos will help you see what goes into a creating a great craft show booth.

Craft Fair Booth Setup - Create a Winning Image
When you are designing your craft fair booth setup, it's important to create a consistent image that connects with your target customers. Whatever your style, your booth setup should complement your products, and reflect the tastes and expectations of your customers.

Craft Booth Display - Practical Considerations
It can be a lot of fun using your creative energy to design a stunning craft show booth. Don't forget, a great craft booth display is also practical and safe. These tips will help ensure your beautiful craft fair booth doesn't end up or blowing across the park because it wasn't weighed down properly.

Craft Show Success - Booth Design Tips
Craft show success hinges, in part, on bringing customers into your booth. Use these tips to design a craft booth that brings customers out of the aisles and into your booth.

Craft Show Success Secrets - Craft Merchandising Tips
If you've created a craft show booth that pulls customers off the aisles and into your booth, your next step is to make the sale. When customers enter your booth, good merchandising will allow customers to notice your work and not your display.

 
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